Low Competition Keywords: How to Find Them for a New Website
Are You Writing Articles That Nobody Reads?
Low Competition Keywords are one of the biggest secrets behind successful SEO campaigns. Many new website owners spend hours creating content but fail to get traffic because they target highly competitive keywords. The good news is that by finding the right low competition keywords, even a new website can start ranking on Google and attract visitors. Following this guide on low competition keywords for a new website will improve your SEO strategy.
Imagine spending hours writing a blog post.
You research the topic, create images, optimize headings, and finally hit the publish button.
Then you wait.
A day passes.
A week passes.
A month passes.
Still no traffic.
If this sounds familiar, you’re not alone. In fact, many new bloggers face the same challenge. They fail because they target the wrong keywords.
The good news? You don’t need a huge budget or expensive SEO tools to find keywords that can actually bring visitors to your website.
Low Competition Keywords for a New Website
Competition Keywords for a New Website?
Low competition keywords are search terms that don’t have many strong websites competing for them.
For example, trying to rank for a keyword like:
SEO
is extremely difficult because thousands of authoritative websites are already targeting it.
However, a keyword like:
SEO tips for small business websites
has lower competition and gives new websites a better chance to rank.
Meanwhile this guide on finding low competition keywords for a new website will help you rank faster.
Why Target Low Competition Keywords for a New Website?
When your website is new, Google doesn’t yet trust it as much as older websites.
Trying to compete against giant websites is like entering a race against professional athletes on your first day.
Low competition keywords help you:
- Low competition keywords can help you get traffic faster.
- They also make it easier to rank with fewer backlinks.
- In addition, they help build topical authority in your niche.
- As a result, Google starts trusting your website more.
- Over time, your website can grow steadily and attract more visitors.
Moreover, small wins eventually lead to bigger rankings.
How to Find Low Competition Keywords: Step 1 Start With a Broad Topic
Begin by choosing a topic related to your niche.
If your blog is about SEO, your broad topics might be:
- Keyword research
- On-page SEO
- Link building
- Technical SEO
- Local SEO
However, don’t search for keywords yet.
Just list topics your audience is interested in.
How to Find Low Competition Keywords: Step 2 Use Google’s Search Suggestions
Open Google and start typing your topic.
For example:
keyword research
Google will automatically suggest searches such as:
- keyword research for beginners
- keyword research tutorial
- keyword research for blogging
- keyword research for SEO
More importantly, these suggestions come from real users.
That means people are already searching for them.
How to Find Low Competition Keywords: Step 3 Use the People Also Ask Section
Google’s “People Also Ask” box is a goldmine for content ideas.
Questions like:
- What is keyword research?
- How do beginners find keywords?
- What is a low competition keyword?
can become headings inside your article.
As a result, this helps improve SEO and makes your content more useful.
How to Find Low Competition Keywords: Step 4 Focus on Long-Tail Keywords
Long-tail keywords are usually easier to rank for.
Instead of targeting:
SEO Tips
try targeting:
SEO Tips for New Bloggers
Instead of:
Keyword Research
try targeting:
How to Find Low Competition Keywords for a New Website
Therefore, if smaller websites are already ranking, that’s usually a positive sign.
How to Find Low Competition Keywords: Step 5 Analyze the First Page of Google
Before choosing a keyword, search it on Google.
Ask yourself:
- Are big brands dominating the results?
- Are there small blogs ranking?
- Is the content outdated?
- Can I create something better?
Similarly, if smaller websites are already ranking, that’s usually a positive sign that you can compete as well.
Low Competition Keywords Example for Affiliate Marketing
Let’s say your website is about affiliate marketing.
A difficult keyword would be:
Affiliate Marketing
A better keyword could be:
Affiliate Marketing for Students in Pakistan
Why?
This is because it’s more specific and has less competition.
Specific content often attracts the right audience.
Common Mistakes When Finding Low Competition Keywords
Targeting High Volume Keywords Only
Many beginners chase keywords with huge search volumes.
However, these keywords are usually very competitive and difficult for new websites to rank for.
Ignoring Search Intent
Always understand what the user wants.
For example, if someone searches for “best SEO tools”, they are usually looking for recommendations rather than a general explanation of SEO.
best SEO tools
they probably want recommendations, not a history lesson about SEO.
Keyword Stuffing
Repeating the same keyword dozens of times can hurt readability and SEO.
Write naturally.
Best Free Tools to Find Low Competition Keywords
Google Search
One of the best free keyword research tools available.
Google Trends
Check Google Trends to identify trending topics and seasonal searches.
Keyword Surfer
A free browser extension that provides keyword insights.
AnswerThePublic
Great for finding questions AnswerThePublic people ask online.
Google Keyword Planner
Use Google Keyword Planner to find keyword ideas and search volume estimates.
Low Competition Keywords Research Checklist
Before publishing your next article, ask yourself:
- Is the keyword specific?
- Does it match user intent?
- Is the competition manageable?
- Can I create better content than existing results?
- Have I included related keywords naturally?
If the answer is yes, you’re on the right track.
📚 Read my complete marketing series:
Google Ads Bidding Strategies 2026: How to Set Your Budget & Bids for Successa
Google Ads Keyword Research: How to Find Winning Keywords in 2026
Google Ads for Beginners 2026: How to Set Up Your First Campaign
Affiliate Marketing Guide 2026 How to Begin Grow and Make Ongoing Income
How to Start Affiliate Marketing in 2026: Complete Beginner’s Guide
Final Thoughts on Low Competition Keywords
Finding low competition keywords is one of the most important skills every blogger should learn.
You don’t need expensive tools or years of SEO experience to get started.
Finally, focus on solving real problems, target specific keywords, and consistently publish helpful content that helps your audience.
Ultimately, over time, these small efforts can turn a brand-new website into a trusted source of information.
Remember: Great SEO starts with smart keyword selection.